How will Real Racine exploit last night's episode of Mad Men (AMC TV drama, now set in 1970) to promote our hometown? Jaded adman Don Draper's mention of driving straight through from New York to "Racine, Wisconsin" - plus that weird scene purportedly set in a house here - offers loads of opportunity for local boosters.
I'd suggest a new public-art contest for downtown. Entrants would simply draft an ad campaign that draws on the rebel spirit of the Sixties, while providing a vaguely positive slogan that encourages techno-consumerism. My entry: Racine: Make the Scene, Be the Meme. Selfie op!
Ironically,
Joe Crawford Mrazek
Racine, WI (U$A)
